About
Fifteen years inside private New York residences.
A design and build practice, two Brooklyn workshops making millwork, custom wood, upholstery, and drapery, and hundreds of projects across the tri-state region. More than $300M sourced in furnishings, millwork, and capital improvements.
Our work lives in
Why IDist exists
Owners kept asking what to do with the residence, and there was nothing to buy.
A designer wants the project. A contractor prices the work you already described. An architect has no time for interior specification. So the question every owner actually has, what should we do with this place and what will it take, had no answer you could purchase. IDist is that answer, written down, at a published price.
150 Barrow Street designed by Erika Flugger
We work with
The principal
Daniel Flugger
Fifteen years of operator led work inside private New York residences, with direct relationships across top brands and the masters whose work belongs in them. I have been on every side of this: the design side, the build side, the workshop floor, and the owner's side of the table watching money go into the wrong options in the wrong order. I built IDist because owners in this city deserve a place they love whether they stay three years or thirty.
Recognition
Where the work has appeared.
- Work featured in Architectural Digest, Elle Decor, and Industry.
- Featured by Google in a Workspace video, recognized for geospatial development, March 2025.
- Accepted into Google for Startups, 2025.
- Applied AI curriculum at Brown University, guest faculty, 2025.
- IDist launched February 2025. NYC Design and Culture launched Fall 2025.
City guide
NYC Interior Design® Guide
The same fabric of masters, firms, galleries, and craft that any significant New York residence belongs to. The platform documents the city's design ecosystem, and the news feed covers it as it unfolds.
Two engagements.
The Assessment says what the residence needs and what it costs, at $2,500. The Record says what to put in it, at $7,500.
See the engagements