About
Advocacy for the quiet wealth of New York.
IDist® establishes the verified record of signature New York residences. The practice exists for owners who treat their home as a long term investment, a stewardship, and a quiet contribution to the masters and craftspeople who shape the city. Operator led. Deliberately independent of every adjacent market. The advocacy posture the quiet wealth NYC owner has not had.
What IDist is for
Three commitments. One practice.
Evidence
The verified record.
Every meaningful element of the residence (what is there, who made it, what it cost, what it is worth) is substantiated in writing, verified in person, and documented to a standard a buyer, a CPA, and an estate will accept. Controlled by the owner and transferable with the property.
Attribution
The masters and artists, named.
Fifteen years of relationships across independent masters and artists, fabric houses, ateliers, and design firms, from Nepal silk weavers to Brooklyn millwork shops, Italian leather houses to Parisian glass studios. Each is named at the source and recorded as the lasting asset it is. None of it mass produced.
Stewardship
A living asset.
A single signature New York residence draws on fifty to one hundred firms, masters, and craftspeople over its life. The record is maintained across that life, so it holds when the next move comes. When the owner can see and credit the work behind their home, ownership becomes patronage of the masters who shape what the city becomes.
The record
Milestones and recognition.
2023
Property substantiation methodology developed from fifteen years inside Manhattan’s signature residences.
March 2025
Featured in a Google Workspace video, recognized for geospatial development.
GOOGLE 2025Summer 2025
IDist v1 launched. First property dossiers delivered.
Summer 2025
Accepted into Google for Startups.
GOOGLE FOR STARTUPS 20252025
Applied AI curriculum at Brown University, guest faculty.
BROWN UNIVERSITYFall 2025
NYC Design & Culture platform launched.
NYC DESIGN & CULTUREFall 2025
Partnership network established with advisors and architects.
Winter 2025
IDist v2 launched.
February 2026
IDist API beta released for professional partners.
Winter 2026
Oversubscribed. Active waitlist opened.
The Principal
Dan Flugger.
Fifteen years of operator led work inside private Manhattan residences, and direct relationships with top home decor brands and masters. He built IDist after meeting owner after owner who had invested deeply in their homes and held no defensible record of what they had done, who had done it, or what it was worth.
City Guide
NYC Design & Culture.
IDist’s sister surfaces, built around the same fabric of masters, firms, galleries, and craft that any signature New York residence belongs to. The platform documents the city’s design ecosystem, and the news feed covers it as it unfolds.
nycid.com
NYC Design & Culture
Verified directory of NYC design and architecture: buildings, masters, firms, galleries, brands, events, permits. Search, maps, and the archive that anchors every IDist dossier.
Visit nycid.com →
news.nycid.com
NYC Design & Culture News
An editorial briefing covering architecture, interiors, masters, galleries, and cultural events across New York City. Updated regularly from primary sources.
Visit news.nycid.com →