About
Fifteen years inside private residences.
A design and build practice, two New York City workshops making millwork, custom wood, upholstery, and drapery, and hundreds of projects across the tri-state region. Deep expertise in sourcing furnishings, millwork, and capital improvements.
Our work lives in
Why IDist exists
Owners kept asking what to do with the residence, and there was nothing to buy.
A designer wants the project. A contractor prices the work you already described. An architect has no time for interior specification. So the question every owner actually has, what should we do with this place and what will it take, had no answer you could purchase. IDist is that answer, written down, at a published price.
150 Barrow Street designed by Erika Flugger
We work with
The principal
Daniel Flugger
Fifteen years of operator led work inside private New York residences, with direct relationships across top brands and the masters whose work belongs in them. I have been on every side of this: the design side, the build side, the workshop floor, and the owner's side of the table watching money go into the wrong options in the wrong order. I built IDist because owners in this city deserve a place they love whether they stay three years or thirty.
Recognition
Where the work has appeared.
- Work featured in Architectural Digest, Elle Decor, and Industry.
- Featured by Google in a Workspace video, recognized for geospatial development, March 2025.
- Accepted into Google for Startups, 2025.
- Applied AI curriculum at Brown University, guest faculty, 2025.
- IDist launched February 2025. NYC Design and Culture launched Fall 2025.
City guide
NYC Interior Design® Guide
The same fabric of masters, firms, galleries, and craft that any significant New York residence belongs to. The platform documents the city's design ecosystem, and the news feed covers it as it unfolds.
Timeline
Three generations of architecture, construction, design, and furniture making. Fifteen years inside the finest private residences in the United States.
Practice founded.
NYC Interior Design ® established. A design-build practice built on verified, in-person residential work in New York City.
Visit →First workshop opened.
Long Island City, Queens. Handmade custom furniture — dining tables, consoles — produced for private residences and design showrooms.
Upholstery studio opened.
Brooklyn. Sectionals, upholstered headboards, banquettes, drapery, and compound pieces made to specification.
Expanded to Greenpoint.
Full millwork capability added alongside custom furniture production. One continuous workshop from raw material to installed piece.
Original furniture line launched.
Designed and produced in the Brooklyn studio. Pieces made for the specific residence, not the showroom floor.
Tri-state region.
Service area expanded to the Hamptons, New Jersey, and Connecticut.
Florida and California.
Extended to Miami and Los Angeles by arrangement. The same practice, the same standard, further from home.
Architectural Digest.
Signature Manhattan penthouse project featured nationwide. Design-build at full scope.
IDist founded.
Fifteen years of verified residential work formalized into a permanent record product.
Visit →NYC Interior Design Guide launched.
nycid.com — a guide to New York City interior design, architecture, showrooms, and buildings. The resource connecting design-conscious owners to verified expertise.
Visit →Platform launched.
IDist v1 beta at $4,000. First quarter sold out within weeks of opening.
IDist v2 launched.
Full platform release. Price raised to $6,000. Oversubscribed on release.
Price raised to $7,500.
Demand continues to exceed available capacity. IDist takes a limited number of Records each quarter.
Tri-state expansion.
IDist Records now available across New York, New Jersey, and Connecticut.
Miami and Boca Raton.
IDist extends to South Florida by engagement.
Price increase planned.
Records purchased before year end are at the current rate.