An independent design practice in New York

“What should we do with this place?” We come and tell you.

One visit. You will know what to do first, what it will take, and what to leave exactly as it is. The Assessment is $2,500. The full plan is $7,500.

Book the Assessment

In one paragraph

IDist is an independent design practice in New York. We come to your residence, walk every room, and tell you what to do with it, in what order, and what it will take. Two ways in: the Assessment at $2,500, and the whole plan, the Record, at $7,500.

Dan Flugger, founder

Fifteen years inside private New York residences, from prewar co‑ops to new construction penthouses. Design and build, furniture, and the trades behind both.

Our work lives in

220 Central Park South108 Leonard400 Fifth Avenue30 Park PlaceMadison House111 Murray Street551 West 21st Street160 Leroy15 Hudson Yards1 Wall Street

The engagements

How do you get someone who actually knows into your home?

You book one of two things. Both begin with us in the residence. Neither obliges you to us afterwards.

The visit

The Assessment

$2,500

Manhattan

Ninety minutes in your home with the person who did the work in the buildings above. We walk every room and say what we would do, out loud, in order. What is already excellent and should be left alone. What is on the public record for your building, what buildings like it typically permit, and the questions to put to your board in writing before you spend anything. PLACEHOLDER, UNSETTLED: what the work runs. A written Findings document follows within the week, and a call to walk it.

Book the AssessmentTake the free reading

The plan

The Record

$7,500

New York, New Jersey, and Connecticut

Every room measured. Everything of significance recorded. Then the whole residence planned room by room, in the order it should happen, with actual pieces named and the reason each one belongs where it does, at retail and at trade. Kept current for a year. Yours permanently.

Book the RecordTake the free reading
Assess first and the full $2,500 comes off the Record.

What we know

What makes a home worth living in for twenty years?

Not a catalog. The best residences in New York are made by many hands over many years: millwork built for the wall it stands against, upholstery cut for the room, storage designed around what you actually own, light placed for the way you live at night, and pieces by individual masters and artists whose work exists nowhere else. Knowing which hands, in which order, at what moment, is the whole craft. It is what we have spent fifteen years learning, and it is what you are buying.

Do I have to own the home already?

No. People take the Assessment during the contract period, years after closing, and in the week before they hire a designer.

What if I already have a designer or a contractor?

Good. The plan is yours. Hand it to them.

Do you do the work yourselves?

We run a separate design and build practice. It is a separate agreement at a separate fee, entered only if you ask for it. Nothing in the plan changes based on whether you do.

Is this an appraisal?

No. We never tell you what a home is worth. No valuations, no comparables, no price per foot.

Can you tell me what my building will allow?

We tell you three things, and we label which is which: what is on the public record, what buildings like yours typically permit, and the exact questions to put to your managing agent or board so the answer arrives in writing. Nothing here is a legal opinion or a representation of what any board will approve.

What if I only want to do one room this year?

That is what the plan is for. It tells you which room, and it makes sure the next one still belongs when you get to it.

Where do you work?

The Assessment is Manhattan. The Record covers New York, New Jersey, and Connecticut, and outside Manhattan it is the only engagement we offer.

Start with the visit.

Ninety minutes, and you will stop guessing.

Book the Assessment
Begin